• Campaign Overview
  • Interview Breakdown
  • Media Advisory
  • Interview Schedule
  • Map of Coverage
Campaign Overview

Topic: For its first Imagine A Day Without Water event, the Value of Water Coalition launched a national broadcast education campaign that would engage the public and motivate key stakeholders to understand the need for major investment in water infrastructure around the nation.  Listeners were also encouraged to engage on social media at #ValueofWater.

Strategy: Lyons PR launched a multi-city broadcast outreach effort that would include booking the Value of Water Coalition Director, Radhika Fox, on national shows and influential newstalk stations in key draught-stricken areas.  Lyons PR also placed Value of Water Coalition members from Oregon, Georgia, California and the District of Columbia – where events were taking place – into top stations in their respective markets.

Number of Radio Interviews
Conducted
24
Number of Live
Interviews
7
Number of
Taped Interviews
17
Total
Airplays
414
Total Number
of Interviews
0
Total Verified Gross Impressions
From All Interviews
2,831,670
Interview Breakdown
Outlet Show Market Media Type Broadcast Date(s) Airings Gross Impressions Live or Taped
Jefferson Public Radio The Jefferson Exchange Statewide, OR NPR 10-05-2015 9 35,200 LIVE
Download

Spokespersons: George Hawkins, CEO of the District of Columbia Water and Sewer Authority & Mark Jockers, Government & Public Affairs Manager at Clean Water Services

Web Story: http://ijpr.org/post/coalition-asks-water-users-imagine-day-without#stream/0

Sirius XM Channel 124 The Morning Briefing with Tim Farley National Talk 10-06-2015 1 1,200,000 LIVE
Download

Spokesperson: Radhika Fox, Director of the Value of Water Coalition

KUSH-AM Home with the KUSH Girls Cushing, OK Newstalk 10-06-2015 1 1,200 LIVE
Download

Spokesperson: Radhika Fox, Director of the Value of Water Coalition

Texas State Networks Newscasts Statewide, TX News 10-06-2015 130 132,600 Taped
Download

Spokesperson: Radhika Fox, Director of the Value of Water Coalition

KGNU-FM KGNU Morning Magazine Denver/Boulder, Co Newstalk 10-06-2015 2 1,270 Live-to-tape
Download

Spokesperson: Radhika Fox, Director of the Value of Water Coalition

KRDO-AM KRDO's Morning News Colorado Springs/Pueblo, Co Newstalk 10-06-2015 1 2,200 LIVE
Download

Spokesperson: Radhika Fox, Director of the Value of Water Coalition

KRLD-AM Newscast Dallas, TX Newstalk 10-06-2015 2 10,688 Live-to-tape
Download

Spokesperson: Radhika Fox, Director of the Value of Water Coalition

Web Story: http://dfw.cbslocal.com/2015/10/07/carrollton-asks-residents-to-invest-in-water/

KWGS-FM Morning Edition Tulsa Tulsa, OK NPR 10-06-2015 2 21,480 Live-to-tape
Download

Spokesperson: Radhika Fox, Director of the Value of Water Coalition

Kansas Information Network Newscasts Statewide, KS News 10-06-2015 31 61,000 Taped
Download

Spokesperson: Radhika Fox, Director of the Value of Water Coalition

KNRS-FM Newscast Salt Lake City, UT Talk 10-06-2015 2 11,082 Taped
Download

Spokesperson: Radhika Fox, Director of the Value of Water Coalition

KTAR-FM Arizona's Morning News Phoenix, AZ Newstalk 10-06-2015 4 12,501 Taped
Download
Download

Spokesperson: Radhika Fox, Director of the Value of Water Coalition

Utah Public Radio Access Utah Statewide, UT NPR 10-06-2015 37 30,000 LIVE
Download

Spokesperson: Radhika Fox, Director of the Value of Water Coalition

Web Story: http://upr.org/post/conversation-about-water-tuesdays-access-utah

KDHX-FM Earthworms St. Louis, MO News/Environment 10-06-2015 1 1,275 Live-to-tape
Download

Spokesperson: Radhika Fox, Director of the Value of Water Coalition

KMUD-FM KMUD Local News Eureka, CA Newstalk 10-06-2015 2 280 Taped
Download

Spokesperson: Radhika Fox, Director of the Value of Water Coalition

WYAY-FM Newscast Atlanta, GA Newstalk 10-06-2015 4 9,149 Taped
Download
Download

Spokesperson: Jo Ann Macrina, Commissioner of the City of Atlanta Department of Watershed Management

Georgia News Network Newscasts Statewide, GA News 10-06-2015 120 700,000 Taped
Download

Spokesperson: Jo Ann Macrina, Commissioner of the City of Atlanta Department of Watershed Management

WAOK-AM/WVEE-FM (#1 Overall) Newscast Atlanta, GA Newstalk/Urban Contemporary 10-06-2015 4 99,684 Live-to-tape
Download

Spokesperson: Jo Ann Macrina, Commissioner of the City of Atlanta Department of Watershed Management

KNX-AM KNX Morning News Los Angeles, CA News 10-07-2015 1 43,433 Taped
Download
Download

Spokesperson: Martin Adams, Senior Assistant General Manager of the Water System for the Los Angeles Department of Water and Power (LADWP)

KBLF-AM The Morning Show Red Bluff, CA News 10-07-2015 1 1,200 LIVE
Download

Spokesperson: Martin Adams, Senior Assistant General Manager of the Water System for the Los Angeles Department of Water and Power (LADWP)

KPFA-FM A Rude Awakening Berkeley, CA Variety 10-07-2015 1 2,348 Live-to-tape
Download

Spokesperson: Martin Adams, Senior Assistant General Manager of the Water System for the Los Angeles Department of Water and Power (LADWP)

KKOH-AM Newscast Reno, NV Newstalk 10-07-2015 2 27,239 Taped
Download

Spokesperson: Martin Adams, Senior Assistant General Manager of the Water System for the Los Angeles Department of Water and Power (LADWP)

KPAY-AM Newscast Chico, CA Newstalk 10-07-2015 2 841 Taped
Download

Spokesperson: Martin Adams, Senior Assistant General Manager of the Water System for the Los Angeles Department of Water and Power (LADWP)

KXAZ-FM/KPGE-AM Newscast Page, AZ Newstalk/Country 10-07-2015 4 2,000 Live-to-tape
Download

Spokesperson: Martin Adams, Senior Assistant General Manager of the Water System for the Los Angeles Department of Water and Power (LADWP)

Dial Global Networks The Bill Press Show National Talk 10-07-2015 50 425,000 LIVE
Download

Spokesperson: George Hawkins, GEO of the District of Columbia Water and Sewer Authority

*In-studio interview

Media Advisory

Imagine a Day Without Water

As systems age and water crisis’ rise nationwide, Value of Water Coalition launches national education campaign (Oct. 6 – 8) to raise awareness for needed water infrastructure and resources

WHAT:           TELEPHONE INTERVIEWS AVAILABLE

WHO:             Various spokespersons

WHEN:           Tuesday, October 6, 2015; 7 – 11 a.m. ET

WHY:             A water main breaks somewhere in the United States every two minutes. Most pipes have an average life expectancy of 50 years, but in many major cities, water pipes are more than 100 years old. In addition to water main breaks and sewer overflows in many older cities, Western states are facing epic drought conditions, and climate change and rising sea levels are contributing to flooding and additional stress on water systems.

Water is essential for everything we do in life. That’s why the Value of Water Coalition is launching Imagine A Day Without Water, a national education campaign to engage public and key stakeholders about how water is essential, invaluable, and needs investment. It will take place October 6-8, 2015, and includes events, resolutions and social media engagement (#ValueWater on Twitter) across the country.

Many people take water service for granted. Clean, safe, reliable, and affordable water comes out of the tap and flows down the drain without a second thought. But the massive infrastructure, much of it underground, which brings water to homes and businesses, takes it away, and treats it, is aging. Communities cannot afford to go a day without water if those systems reach their breaking points. “For homes, that would mean no water to take a shower, make coffee, clean, do laundry, or flush the toilet. For businesses from restaurants to manufacturing plants, water is essential to daily operations,” said Radhika Fox, Director of the Value of Water Coalition. “During Imagine a Day Without Water, we’re speaking with one voice across the nation about how water is essential, invaluable, and needs investment.”

Value of Water Coalition Director Radhika Fox will be available for interviews on Tuesday, October 6 to discuss the importance of investing in water infrastructure and what listeners can do to get involved.

Proposed solutions to the water crisis include 1) investment in water and wastewater infrastructure; 2) stronger partnership from the federal goverment, 3) innovative water management strategies including resource recovery, reuse and diversification of water supplies, and 4) better collaboration between the public and private sectors to meet financing and water management needs.

About the Value of Water Coalition-

The Value of Water Coalition educates and inspires people about how water is essential, invaluable, and needs investment. The Coalition has come together to advance positive solutions to our nation’s pressing water challenges. Members include: Alexandria Renew Enterprises, American Society of Civil Engineers, American Water, American Water Works Association, Association of Metropolitan Water Agencies, Atlanta Department of Watershed Management, Black and Veatch, Brown and Caldwell, Camden County Municipal Utilities Authority, CH2M, DC Water, Dow Chemical Company, Hampton Roads Sanitation District, Hazen and Sawyer, Kansas City Water Services, LA Sanitation, Metropolitan Sewer District of Greater Cincinnati, Metropolitan Water Reclamation District of Greater Chicago, MWH Global, National Association of Clean Water Agencies, National Association of Water Companies, Northeast Ohio Regional Sewer District, Philadelphia Water Department, San Francisco Public Utilities Commission, United Water, U.S. Water Alliance, Veolia, Water Environment Federation, and Xylem.

Suggested Questions:

1. What is the idea behind the Imagine a Day without Water campaign?

2. How is our water infrastructure at risk?

3. What are organizations and elected officials in my city or state doing to address the problem?

4. What can people do to spread the message about the importance of investing in water infrastructure?

5. Where can listeners go for more information?

Interview Schedule

Monday, October 5, 2015

Spokesperson: George Hawkins, CEO of District of Columbia Water and Sewer Authority

Time (E.T.) Station Format Market Host Live or Taped
11:30 a.m. (30 mins) “The Jefferson Exchange,” Jefferson Public Radio NPR Statewide, OR Geoffrey Riley LIVE

Tuesday, October 6, 2015

Spokesperson: Radhika Fox, Director of the Value of Water Coalition

Time (E.T.) Station Format Market Host Live or Taped
7:40 a.m. (7-8 mins) “The Morning Briefing with Tim Farley,” Sirius XM Channel 124 TK National Tim Farley LIVE
8:45 a.m. (10 mins) “Home with the KUSH Girls,” KUSH-AM NT Cushing, OK Molly Payne LIVE
9:00 a.m. (5 mins) Texas State Networks N Statewide, TX Chuck Martin Taped
9:15 a.m. (10 mins) “KGNU Morning Magazine,” KGNU-FM NT Denver/Boulder, CO Maeve Conran Live-to-tape
9:35 a.m. (5 mins) “KRDO’s Morning News,” KRDO-AM NT Colorado Springs/Pueblo, CO Paul Richards LIVE
9:55 a.m. (5 mins) KRLD-AM NT Dallas, TX Mitch Carr Live-to-tape
10:05 a.m. (10 mins) “Morning Edition Tulsa,” KWGS-FM NPR Tulsa, OK John Drukee Live-to-tape
10:20 a.m. (10 mins) KNRS-FM TK Salt Lake City, UT Carl Stuart Taped
10:45 a.m. (10 mins) “Arizona’s Morning News,” KTAR-FM NT Phoenix, AZ  Jeremy Foster Taped
10:50 a.m. (5 mins) Kansas Information Network N Statewide, KS Alex Dingman Taped
11:00 a.m. (15 mins) “Access Utah,” Utah Public Radio NPR Statewide, UT Tom Williams LIVE
6:00 p.m. (25 mins) “Earthworms,” KDHX-FM N St. Louis, MO Jean Ponzi Live-to-tape
6:30 p.m. (10 mins) “KMUD Local News,” KMUD-FM NT Eureka, CA Terri Klemetson Taped

Tuesday, October 6, 2015

Spokesperson: Jo Ann Macrina, Commissioner of the City of Atlanta Department of Watershed Management

Time (E.T.) Station Format Market Host Live or Taped
7:30 a.m. (10 mins) WYAY-FM NT Atlanta, GA Jackie Howard Taped
9:50 a.m. (5 mins) Georgia News Network N Statewide, GA Matt Cook Taped
3:00 p.m. (10 mins) WAOK-AM/WVEE-FM NT/UC Atlanta, GA Lericia Harris Live-to-tape

Wednesday, October 7, 2015

Spokesperson: Martin Adams, Senior Assistant General Manager of the Water System for the Los Angeles Department of Water and Power (LADWP)

Time (E.T.) Station Format Market Host Live or Taped
11:20 a.m. (10 mins) “KNX Morning News,” KNX-AM N Los Angeles, CA Dick Helton & Vicky Moore Live-to-tape
11:35 a.m. (10 mins) “The Morning Show,” KBLF-AM AC Red Bluff, CA Cal Hunter LIVE
12:30 a.m. (15 mins) “A Rude Awakening,” KPFA-FM V Berkeley, CA Sabrina Jacobs Live-to-tape
12:45 a.m. (10 mins) KKOH-AM NT Reno, NV Jim Fannin Taped
1:00 p.m. (10 mins) KPAY-AM NT Chico, CA Bruce Lang Taped
1:10 p.m. (1o mins) KXAZ-FM/KPGE-AM NT/C Page, AZ Josh Alexander Live-to-tape

Wednesday, October 7, 2015

Spokesperson: Geroge Hawkins, CEO of the District of Columbia Water and Sewer Authority

Time (E.T.) Station Format Market Host Live or Taped
8:00 a.m. (15 mins) “The Bill Press Show,” Dial Global Networks TK National Bill Press LIVE
Map of Coverage

Guide to Radio Station Formats

 

Code

Format

Description

Target Audience

3A

Triple A/Adult Album Alternative

Fast-growing format of current pop music with strong feminine appeal

Persons 25-49

70

Oldies Rock – Seventies

Popular rock hits from ‘70s

Persons 25-54

80

Oldies Rock – Eighties

Popular rock hits from ‘80s

Persons 25-54

AC

Adult Contemporary

Broad appeal current pop hits

Women 25-54

AL

Alternative

Newer format with young adult appeal

Persons 18-34

AO

Album Oriented Rock

Mainstream rock

Persons 18-49

AS

All Sports

A combination of play-by-play sports or sports-orientated talk radio

Men 25-54

BG

Black Gospel

Religious programming featuring Black Gospel music

Persons 35-64

BL

Black, Rhythm & Blues

Traditional black, Rhythm & Blues

Persons 25-54

BN

Business News

Concentrates on financial/business stories, but includes general news

Persons 25-54

C

Country

Wide-ranging treatments of current and past country music.

Persons 18-54

CC

Contemporary Christian

Musical religious programming highlighting contemporary compositions

Women 25-54

CL

Classical

Classical, Symphonic, Broadway show music

Persons 35-54

CR

Classic Rock

Rock music of the past – 50’s through 90’s

Persons 25-49

E

Ethnic

Foreign language (except Spanish)

Persons 25-54

ED

Educational

Restricted to non-commercial stations

Persons 25-54

EZ

Easy Listening

Music of 40’s to 80’s. Principally orchestral selections and ballads

Persons 35+

GO

Golden Oldies

Former CHR hits. Soft rock 50’s to 80’s

Persons 25-54

HA

Hot AC

Current popular music (AC-appeal) which is bright and up-tempo

Persons 25-54

JZ

Jazz

Ranges from Dixieland to sophisticated current jazz and new age

Persons 25-54

KD

Kids/Children

Talk and musical programming designed to appeal to children under 12

Children 2-11

MR

Modern Rock

Rock music by current headliners

Persons 18-34

N

All News

All news, little or no phone talk

Persons 25-54

NA

New AC/Smooth Jazz

Combination of AC and Jazz. Replaces AC

Persons 25-54

NT

News/Talk

Phone calls from audience on various subjects. Station hosts often experts in some area

Persons 25-54

R

Contemporary Hit Radio

Often called top 40

Women 18-34

RE

Religious – General

Includes teaching, sermons, etc. Music secondary

Persons 35+

S

Spanish

Music, news and/or information in Spanish

Persons 25-54

SC

Soft Contemporary

“Lite” Primarily instrumental. Current and recent hits

Women 25-54

SG

Southern Gospel

Musical Religious programming featuring selections popular in the Southern United States.

Persons 25-49

ST

Standard/MOR/Big Band

Standard, Nostalgia, Big Band, MOR

Persons 35+

TK

Talk

Personalities, Information. Little News

Persons 25-54

UC

Urban Contemporary

Emphasis on dance music. May include hip- hop and rap

Persons 18-49

V

Variety

Broad selection of programming appealing to different audiences throughout the day

Persons 25-54