Radio Media Tours

Radio Media Tour Tips

Senior Director of Radio Media Tours, Mercedes Marx, provides tips for pitching radio interviews.

Radio Media Tour Samples

TESTIMONIAL

"Lyons PR delivers. They understand radio and radio media tours better than anyone, and they seem to know all the right people to get your spokesperson booked. A Lyons PR radio media tour is always something I look forward to, because they clearly enjoy what they do, and that attitude delivers great results."
Stacey Viera, former Vice President of Communications
National Fisheries Institute
Washington, DC
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Radio Media Tours

We know that your spokesperson's time is valuable, and a Radio Media Tour (RMT) is a time-efficient and cost-effective means for your spokesperson to reach millions of listeners. Each Lyons PR Radio Media Tour consists of a series of five-to-eight minute telephone interviews and can be conducted just about anywhere, as long as a quiet room is available. Our experienced staff will also be on the line throughout the Radio Media Tour to offer interview tips and to keep everything running smoothly.

Your Radio Media Tour can target on specific geographic regions, select radio formats, or a large national audience. Using this service, it is possible to reach millions of listeners in hundreds of markets across the country in just a few hours.

Like all PR tactics, success lies in our media contacts — in a nutshell, "it's all who you know." Our publicists are on a first-name basis with hundreds of radio producers and hosts across the country, and have the ability to get your interview on the air. Contact us to discuss your potential Radio Media Tour.

RMT Audio Samples

National Education Association President Dennis Van Roekel discusses National Teacher Day with KGO-AM, the Bay area’s #1 station.

C-SPAN contributor and presidential historian Richard Norton Smith live in studio with WAMU's (Washington, DC NPR) Kojo Nnamdi.

More Radio Media Tour Samples

Radio Media Tour vendor service includes:

Drafting a media advisory and suggested interview questions
Targeting appropriate stations and networks
Personal and persuasive pitching
All teleconferencing costs
Moderating all interviews
CD recordings of all interviews
100% follow-up with participating outlets
Final broadcast usage report

How are interviews used?

Interviews are either live or taped. In many instances, outlets will pull soundbites from taped interviews and run them in newscasts throughout the day.

Providing RMT vendor services to non-profits, federal government agencies, corporations, trade associations and public relations firms.