Category: Radio PSA
-
Radio PSA Tips from Lyons PR
Dan Lyons, President of Lyons PR, provides four great strategies for effective radio PSA campaigns. When produced the right way, a radio PSA can be a tremendous asset to your cause. The best radio PSAs are non-commercial, “evergreen” (i.e. have a shelf life of at least 6 mos), have a good hook to quickly engage…
-
Lyons PR Wins Thoth Award for Excellence in PSAs
Lyons PR was awarded the 2014 Thoth Award Certificate of Excellence for Public Service Announcements by the Public Relations Society of America, National Capital Chapter. Receiving the honor at the 45th annual award ceremony held at the Ronald Reagan Building and International Trade Center in Washington, D.C., Lyons PR was awarded for its work on…