What is a satellite media tour

A Satellite Media Tour is a strategic campaign that places your spokesperson in front of broadcast media outlets through a series of interviews. This innovative approach allows you to appear on television or radio from almost anywhere, ensuring that your message reaches a broad audience. With Lyons Satellite Media Tours, you benefit from expert coordination and nationwide reach, regardless of your location.

When planning your next Satellite Media Tour, there are three different production options to consider: In-Studio, On-location and Virtual.


In-Studio satellite media tour

Our In-Studio Satellite Media Tours provide a classic broadcast experience. In this format:

  • Professional Production: Interviews are conducted in high-quality TV studios equipped with professional lighting and audio/video systems.
  • Polished Appearance: The controlled studio environment ensures your message is delivered with a sleek, professional look.
  • Credibility & Trust: Appearing in a studio setting enhances your brand’s credibility, making it ideal for organizations that value a refined image.

This option is perfect for brands, organizations and experts who want to showcase their expertise in a setting that epitomizes professionalism and quality.


On-location satellite media tour

Also known as Remote Satellite Media Tours, the on-location approach brings your message directly to the broadcast station’s environment. Here’s why you might choose remote tours:

  • Contextual Relevance: Appearing on location can add depth and context to your story, especially if the visual setting complements your message.
  • Flexibility: This format allows your spokesperson to engage with the audience in a dynamic, real-world setting.
  • Broad Reach: Despite the geographical shift, our expert team ensures that the interview is broadcast nationally, maintaining high production standards.

Remote satellite media tours are ideal for stories where the background or context plays a crucial role in enhancing your message.


Virtual satellite media tour

In today’s digital era, Virtual Satellite Media Tours offer unparalleled convenience. Using Zoom as our connection hub, these tours provide:

  • Ease of Access: Conduct interviews from virtually anywhere, eliminating the need for travel.
  • Quick Scheduling: Flexibility in scheduling means faster turnaround times and more timely media exposure.
  • Resource Efficiency: Save time and money while still achieving high-quality, national broadcast exposure.

Virtual tours are especially beneficial when rapid response or minimal travel is required, ensuring that your message is delivered efficiently and effectively.


Why Choose a Lyons Satellite Media Tour?

At Lyons Broadcast PR, our mission is to ensure your story is told with clarity, impact, and reach. Here’s what sets us apart:

  • Nationwide Reach: Our extensive network connects you with top-tier broadcast outlets across the country.
  • Tailored Strategies: Whether you choose an in-studio, remote, or virtual format, we customize each tour to meet your brand’s specific goals.
  • Expert Coordination: Our experienced team manages every detail—from scheduling to production—so you can focus on delivering your message.
  • Enhanced Visibility: With our targeted approach, your interviews reach the right audiences, boosting your credibility and promoting your brand effectively.

No matter where your spokesperson is located, Lyons Satellite Media Tours guarantees high-quality interviews that drive engagement and media exposure.


For assistance in planning an effective Satellite Media Tour
contact the Lyons Broadcast PR SMT team today.